Ina Mafita is a 30 minutes program targeted at young people across Northern Nigeria - to enlighten, educate, discuss and create awareness on what it means to be young in Northern Nigeria, as well as suggest preventive measures that stop young people from being radicalized. It also discusses issues that are dear to youth, challenges youth face such as drug use, violence, unemployment, mental health, and relationships, as well as celebrates all the positive attributes of youth and their contribution to their society.

The program provides youth a platform for interaction, productive engagement of their mind, opportunity to air their views, be open-minded, as well as encourage them to become self-reliant, empowered, and live positive lives. The show is rooted in Social and Behavioral Change Communication (SBCC) which seeks to understand why and how people behave as they do, with focus on examining the structural and social barriers to peaceful coexistence and youth empowerment.

Some of the key discussion points in the weekly program are youth and leadership, positive messaging, identity, commonalities and differences, drug abuse and addiction, radicalization/recruitment, skills acquisition and entrepreneurship, kidnapping, reintegration, open-mindedness and tolerance, as well as resilience.

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Many listeners from the Mid-Line Research reported being inspired by the program to take positive social actions such as starting small scale businesses, going back to school, discouraging and stopping the use of drugs, reaching out to friends and family members at risk, and welcoming the vulnerable into their communities and homes. A community leader in Borno narrated that after listening to an episode on rehabilitation and reintegration, his family decided to take in a young girl who had been rejected by her family and community after being kidnapped and raped by Boko Haram.

Generally across the North, people are gradually changing their perspectives to believe rehabilitation and reintegration are not only possible, but necessary in ending this conflict.